The Modern Contrast of the American Identity
The Modern Contrast of the American Identity
Join us at SCOPE Miami Beach from December 3-8th for "The Modern Contrast of the American Identity" by VSCO and curated, directed and conceptualized by Liza Gershman.
VSCO, a community-driven platform for photographers, is proud to elevate the work of artists around the world at SCOPE Art Show. “The Modern Contrast of the American Identity” examines the complexities of race, identity, and belonging in America. The exhibit draws viewers in with Liza Gershman’s large-format, color photograph of two individuals draped in an American flag. The surrounding black-and-white works by Will Foerster, Martine Severin, Tom Sanders, Weston Applegate, Emily Jahr, Dulce Bautista, Jake Myers, and Kyla Rys explore the visible and invisible forces that work to define who we are. Together, the images carry viewers through a new vision of contemporary America.
"The Modern Contrast of the American Identity" brings together a dynamic collection of works that explore identity, culture, and the American experience through the timeless medium of photography. Each artist in this exhibit offers a unique lens on the multifaceted concept of what it means to be American, using primarily monochrome imagery to emphasize form, emotion, and narrative. Liza Gershman’s powerful image of two individuals wrapped in the American flag symbolizes unity and diversity within the American identity, inviting viewers to reflect on shared symbols and their complex meanings. The juxtaposition of the two figures against an expansive landscape speaks to themes of belonging and representation in the vast cultural tapestry of the United States.
ARTIST STATEMENT
I am honored to have conceptualized, pitched, and executed the VSCO Gallery at SCOPE Miami 2024. Serving as curator, Creative Director, and exhibition designer, I developed the overarching theme, secured participation from a diverse group of artists, and spearheaded sponsorships and brand partnerships. I successfully pitched the concept to VSCO, negotiated the sponsorship with SCOPE, and collaborated with both organizations to bring a compelling installation to life.
The gallery features works by a range of artists, including former students and colleagues from my tenure as a professor at SCAD, all exploring the thought-provoking theme, What Does It Mean to Be American? I am also privileged to have two of my own photographs included in the exhibition, celebrating the transformative power of storytelling through art while fostering meaningful connections between creators and audiences.
The photograph "Res Ipsa" explores the inescapable realities of identity, perception, and the societal structures that frame them. The title, meaning "the thing speaks for itself," evokes the undeniable truth of existence and experience as portrayed by two figures draped in the American flag. This work confronts the viewer with the question of who defines national identity, and how collective symbols are both inclusive and exclusive. The figures stand unified yet distinct, representing both the promise and the paradox of the American dream—a dream that simultaneously unites and divides. Through this image, "Res Ipsa" calls attention to the silent yet powerful forces of identity, challenging viewers to reflect on how deeply ingrained narratives of belonging shape our perceptions.
In this summer photograph taken at Wyoming’s historic Preston Ranch, Cowboy Dave stands as a testament to enduring dedication, having devoted 50 years to the ranch’s operations. As a skilled horseman, Dave plays a vital role in managing the ranch’s cattle, driving them between their summer and winter pastures—a practice that preserves the health of the herd and the land. The Preston family, among the valley’s earliest settlers before Wyoming achieved statehood in 1890, has maintained a legacy of stewardship over the land, raising livestock and cultivating crops like alfalfa, oats, and barley. Dave’s half-century of service reflects a deep commitment to preserving the ranch’s traditions and the natural beauty of the area.
ABOUT LIZA GERSHMAN
Liza Gershman is a multidisciplinary storyteller blending photography, writing, and design to craft narratives that explore identity, culture, and the human experience. As curator of the VSCO installation at SCOPE Miami 2024, she collaborated with VSCO's team to highlight diverse artists and their interpretations of What Does It Mean to Be American? The immersive installation incorporates music co-produced with Ankur Gupta and furniture from Nordikka Collective, offering a multisensory experience that deepens audience engagement.
With nearly two decades of experience, Liza has partnered with renowned brands such as Goldman Sachs, Visa, and Airbnb, and served as Senior Digital Photographer for Williams-Sonoma. Her 19 books, including bestsellers Cuban Flavor and County Fair, reflect her passion for cultural storytelling. Her work has been featured by CBS, NPR, and National Geographic, among others. A former Associate Chair at SCAD, she continues to inspire through her creative direction, thought leadership, and dedication to fostering meaningful connections through art.
Contact Liza Gershman + Team
Sicily Cronin - Email: Sisi@PrestigePR.com Phone: (917) 213-0254
